The Do’s and Don’ts of Cover Letters

Here is a quick synopsis of the dos and don’ts of cover letters:

Do:

• Adopt a bespoke approach to each employer;
• Clearly state what you do and what your key experiences are (name, title, company);
• Quantify your achievements with actual numbers;
• Clearly state which role you are interested in and why;
• Clearly demonstrate results you have achieved;
• Clearly state which brands you delivered results for;
• End with a deposit; highlight how you want to help them achieve their goals.

Don’t:

• Forget to personalize the cover letter;
• Leave out for whom you work or have worked for, especially if it is a top brand;
• Make generic statements like “significant result” and
• “huge impact”;
• Forget to mention which job you want;
• Make spelling mistakes and grammatical errors.